Media

Growth of sales of Sekret Firmy Publishing House periodicals in six regions (N.Novgorod, Novosibirsk, Samara, Yekaterinburg, Perm, Krasnoyarsk) during the first half of 2005

Task: Promotion of daily newspaper Business, weekly magazine Sekret Firmy and weekly magazine Vsyo Yasno.

Strategy and tactics: Organization of educational seminars, implementation of presentations, promo-actions, exhibitions.

Result: After our promotional campaign the circulation increased eight times.

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